RALEIGH, N.C., November 28, 2023 (Newswire.com) – Newswire, an industry leader in press release distribution services, including content production, strategy, planning, and media technology, understands the role press release distribution plays in building a successful marketing strategy.
In addition to content marketing, social media marketing, and paid advertising, Newswire believes press release distribution is a valuable marketing channel brands of all sizes and industries can include in their marketing strategy in 2024 and beyond.
“Brands have their go-to marketing channels, and we’re encouraging companies around the globe to make press release distribution one of them in the New Year,” said Jennifer Hammers, Executive Vice President of Sales and Marketing at Issuer Direct.
To get the most out of any marketing strategy, Newswire stresses the importance of making sure all marketing touchpoints are aligned across the board.
For example, a press release can be used as the foundation for organic social media content, email marketing campaigns, and blog posts.
Understanding the role press release distribution plays in a marketing strategy is crucial in helping businesses generate positive outcomes like boosting brand awareness, attracting more website traffic, improving search engine optimization performance, sales and more.
“The sooner brands include press release distribution as a part of their overall marketing strategies, the sooner they’ll experience the brand-building benefits,” added Hammers.
To learn more about Newswire’s press release distribution services, visit Newswire.com today.
Newswire is a media technology company that provides its clients with the Press Release Optimizer, which consists of press release distribution, media databases, media monitoring, and online media rooms that power the Media Advantage: greater brand awareness through earned media, increased online visibility through content strategy and planning as well as greater SEO recognition.
Through its disruptive Press Release Optimizer, relentless commitment to customer satisfaction, and passion for customer performance, Newswire is automating media and marketing communications for large and small businesses seeking to deliver the right message to the right audience at the right time for the right purpose.
To learn more about Newswire and its Press Release Optimizer, visit Newswire.com and discover why our customers have named us #1 for Customer Satisfaction and Ease of Use for four years in a row. For more information, visit https://www.newswire.com.
Newswire is a wholly owned subsidiary of Issuer Direct, a leading communications and compliance company, providing solutions for both Public Relations and Investor Relations Professionals. For more information, please visit www.issuerdirect.com.
Executive Vice President of Sales & Marketing
This story was originally published November 28, 2023, 10:00 AM.